Deats
A mobile application centered on providing the latest details and discounts for local food chains and restaurants.
Problem
Create an application on the mobile device that is targeted at a niche audience and is centered around one of the three options:
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Calendar
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Notepad
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To-do list
Must take a design-centric approach to user interface and user experience design centered around a visual communications perspective, rather on one focused solely on development.
Solution
My solution to the given task was to create an application for those interested in discounts and details on limited time items in the food industry. Deats is a mobile application centered on providing the latest details(otherwise known as deats) on discounts or deals from local food chains and resturants.
Brand Identity
Logo Variations
Color Palette
Basic Stickers
Decor Stickers
Brand Stickers
Walkthrough
A walkthrough example of how a returning user would navigate through the application.
Highlighted Features
Viewing the Deats
Adding to the Calendar
Process
I originally came up with the idea of incorporating a fork into the logo, but this motif ended up setting me back. Although it was a fun idea, it lacked substance, putting me at a standstill when brainstorming.
My solution hit me later than I would have liked, but after playing around with shapes, I realized I could base my system off of the bright and playful idea of discount stickers. Since Deats is about informing people on discounts on food, I thought of making the application sticker-inspired.
Low-Fidelity
Final High-Fidelity